Title tag best practices
Write a unique title for every page, keep it under about 60 characters, front-load the primary keyword, and include your brand at the end. Avoid keyword stuffing and duplicate titles across pages - both dilute relevance and can cause Google to rewrite your title.
Pro tip
The title tag and the on-page H1 do not have to match. Optimise the title to win the click in search, and the H1 for clarity once the visitor lands.
Key takeaways
The title tag sets the page title in browser tabs, results, and shares.
It is one of the most important on-page SEO elements.
Keep it unique, under ~60 characters, keyword-first and brand-last.
Avoid keyword stuffing, which prompts Google to rewrite your title.
Put it into practice with Soro
Understanding title tag is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.