Understanding SERP features
Beyond the ten blue links, SERPs include rich features that push organic results down: paid ads, featured snippets, AI Overviews, image and video packs, the local map pack, knowledge panels, and related questions. Studying the SERP for your target keyword reveals the search intent and the formats you need to compete for - and which features you could win.
Pro tip
Always inspect the live SERP before targeting a keyword. The features present tell you what format can win and how much organic space is actually left.
Key takeaways
A SERP is the page of results for a query.
Modern SERPs mix organic results with many features.
Features (snippets, AI, local pack) push organic results down.
Studying the SERP reveals intent and what to compete for.
Put it into practice with Soro
Understanding serp is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.