SEO Guides

SEO guides for your business

Practical, DIY SEO playbooks tailored to specific businesses and platforms - what to do, why it works, and how to do it without an agency.

iWhy niche SEO guides beat generic advice
Generic “SEO tips” ignore how your customers actually search. A plumber wins on emergency local queries; a Shopify store wins on product and collection optimisation. These guides give you the specific playbook for your industry or platform - the fastest route to results on a small budget.

SEO by industry

Tailored DIY guides for getting found by local, high-intent customers in your field.

SEO for DentistsSEO for dentists is the process of optimising your practice's website and Google Business Profile so you appear when local people search for a dentist.SEO for PlumbersSEO for plumbers means optimising your website and local listings so you appear when people urgently search for plumbing help nearby.SEO for ElectriciansSEO for electricians is about ranking your business for local, high-intent searches like "electrician near me" and specific jobs like "EV charger installation [city]".SEO for AccountantsSEO for accountants is the practice of optimising your firm's website to rank for local and service-based searches like "accountant near me" or "small business accountant [city]".SEO for LawyersSEO for lawyers is the process of optimising a law firm's website to rank for high-intent searches like "personal injury lawyer [city]".SEO for ContractorsSEO for contractors means optimising your website and local listings to rank for searches like "general contractor [city]" and specific projects like "kitchen remodel [city]".SEO for RoofersSEO for roofers is the process of ranking your roofing company for local, high-value searches like "roof repair [city]" and "roof replacement near me".SEO for DoctorsSEO for doctors is about optimising a medical practice's online presence to rank for local and condition-based searches while meeting the high trust standards Google applies to health content.SEO for ChiropractorsSEO for chiropractors is the practice of optimising your clinic's site and local listings to rank for searches like "chiropractor near me" and "back pain relief [city]".SEO for GymsSEO for gyms is about optimising your fitness business to rank for local searches like "gym near me" and "[class type] near me".SEO for RestaurantsSEO for restaurants is the practice of optimising your online presence to appear when hungry people search for places to eat nearby.SEO for Real Estate AgentsSEO for real estate agents means optimising your website to rank for local property searches like "homes for sale in [area]" and "real estate agent [city]".SEO for Financial AdvisorsSEO for financial advisors is the practice of optimising your website to rank for searches like "financial advisor near me" and planning-related questions, while meeting the strict trust standards Google applies to financial content.SEO for StartupsSEO for startups is about building a search foundation early and winning low-competition keywords before competitors do, so organic traffic compounds into a durable, low-cost acquisition channel.

SEO by platform

How to rank the site you already have, whatever you built it on.

SEO for ShopifyShopify SEO is the practice of optimising a Shopify store - its products, collections, and content - to rank in Google and attract organic, commission-free sales.SEO for WordPressWordPress SEO is the practice of configuring and optimising a WordPress site so it ranks well in search engines.SEO for WixWix SEO is the practice of optimising a Wix website to rank in search engines.SEO for SquarespaceSquarespace SEO is the practice of optimising a Squarespace website to rank in search engines.SEO for EtsyEtsy SEO is the practice of optimising your shop and listings to rank in Etsy's internal search (and Google).
The universal playbook

5 steps that work for almost any business

Whatever your industry, small business SEO comes down to the same core moves. Each guide above tailors these to your niche.

1
Own your Google Business Profile
Claim and fully complete it - services, photos, hours, and categories. For local businesses it is the single biggest lever for visibility.
2
Earn reviews consistently
Ask every happy customer. Recent, positive reviews are a top local ranking factor and the biggest trust signal in the results.
3
Build service and location pages
Create a page for each service and each area you serve, so you rank for "[service] [city]" searches across your whole market.
4
Publish helpful content
Answer the questions your customers ask before buying. This captures research-stage searches and builds authority - explore our SEO glossary for the concepts.
5
Stay consistent
SEO compounds. Publishing and optimising steadily beats sporadic bursts - which is exactly where automation helps a lean team.
DIY, not alone
You do not need an agency to win your niche - but you do need consistency. Soro automates the research and publishing so a small team can execute this playbook every week. See how Soro works.

Frequently asked questions

Can I do SEO for my small business myself?

Yes. The highest-impact tasks - optimising your Google Business Profile, gathering reviews, fixing your business information, and publishing service and location pages - are very doable in-house, especially with tools that speed up content creation.

Why does SEO advice differ by industry?

Search behaviour, competition, and intent vary by field. A plumber wins on emergency local searches; a SaaS startup wins on comparison and bottom-of-funnel keywords. These guides tailor the playbook to how customers actually search in your niche.

How long does small business SEO take?

Local SEO improvements (Google Business Profile, reviews) can show within a few months. Competitive content and link building typically take six months or more to compound - but the traffic, once earned, is durable and low-cost.

Do I need to hire an SEO agency?

Not necessarily. Agencies help at scale, but most small businesses can win their local and niche keywords with a focused DIY approach plus the right tooling - which is exactly what these guides walk through.