Learn SEO, the practical way
Everything you need to understand and do SEO yourself - a plain-English glossary, guides tailored to your business, and deep dives on ranking in the new world of AI search.
iWhat you'll find here
A complete, free SEO education from the team behind Soro: a searchable glossary of 55+ terms, 19 industry and platform guides, deep dives on ranking in AI search, and free tools. Everything you need to understand SEO and actually do it.
SEO Glossary55+ SEO terms explained in plain English, from title tags to AI search.SEO GuidesDIY SEO playbooks for 19 industries and platforms - dentists to Shopify.Generative Engine Optimization (GEO)How to get your brand cited in AI answers from ChatGPT, Perplexity, and AI Overviews.Answer Engine Optimization (AEO)How to become the direct answer in featured snippets, voice search, and AI assistants.Free SEO ToolsName generators and SEO utilities - meta tags, sitemaps, schema, and more.SEO BlogPractical articles on doing SEO yourself, content strategy, and getting results.
Not sure where to start?
A simple path from beginner to AI-ready
1
Learn the language
Skim the SEO glossary and read the six starter terms so the rest makes sense.
2
Find your playbook
Open the guide for your industry or platform and follow the tailored steps.
3
Grab the tools
Use the free tools to generate meta tags, sitemaps, schema, and more as you go.