About Soro

Meet the people building the future of marketing intelligence and SEO for small businesses.

Benas B.

Benas B.

Co-Founder

Filip S.

Filip S.

Co-Founder

Nikita B.

Nikita B.

Support Lead

Berta B.

Berta B.

Designer

Matas S.

Matas S.

Customer Experience

Ruta U.

Ruta U.

Designer

Matt P.

Matt P.

Customer Experience

Urte K.

Urte K.

Creatives

Our timeline

2022

Started out as a design and development agency. Shipped digital products for client after client.

2023

Started experimenting with the first wave of LLMs. Got obsessed with what they could do for marketing.

2024

Launched multiple AI products - both for our clients and internally. Built image models, text models, and LLMs into everything we shipped.

2025

Took everything we learned and built it for ourselves. Soro launched publicly.

Why we built Soro

We started as an SEO agency. For a couple of years we did SEO for other businesses. We learned what really works on Google - and what doesn't.

Then AI came along. We jumped on it early. Most people used it wrong. We wanted the opposite - AI that writes things Google actually puts in front of people.

So we got to work. We figured out what Google rewards, what it trusts, and what gets a site to the top - on Google, ChatGPT, and other search engines. That work became Soro.

When it started working on our own sites and our clients', we knew. This had to be out there for everyone.

We are a remote company

Team by the ocean
Snowboarding trip
Working from a cafe
Team working together
Hiking in the mountains
Playing golf
Team walking together