Terms of Service

1. Agreement to These Terms

These Terms of Service ("Terms") govern your access to and use of Soro (the "Service"), operated by Digimeri OÜ, a company registered in Estonia (registry code 16784825, VAT number EE102687732), with its registered office at Pille tn 7/5-13, 10138 Tallinn, Estonia ("Soro", "we", "our", "us").

By creating an account, subscribing to the Service, or otherwise using Soro, you agree to be bound by these Terms together with our Privacy Policy, Refund Policy, and Money-Back Guarantee (together, the "Agreement"). If you do not agree, do not use the Service.

If you use the Service on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to the Agreement, and "you" refers to that entity.

2. The Service

Soro is an AI-powered content automation platform that researches keywords, generates SEO-optimized articles and images, and publishes content to your website or connected platform. Features may evolve over time and specific features are not part of these Terms unless we expressly say so.

3. Accounts and Security

To use the Service you must create an account and provide accurate, current, and complete information. You are responsible for safeguarding your credentials and for all activity under your account. You must notify us promptly at info@trysoro.com if you suspect unauthorized access.

You must be at least 18 years old and legally capable of entering into a binding contract to use the Service.

4. Subscriptions, Pricing, and Payment

The Service is offered on a subscription basis. Current pricing is published at trysoro.com/pricing and forms part of the Agreement.

By subscribing, you authorize us (and our payment processors) to charge your payment method for the subscription fee and any applicable taxes on a recurring basis until you cancel. Subscriptions renew automatically at the end of each billing period at the then-current price for your plan unless cancelled before renewal.

We may change pricing for future billing periods with at least 30 days' notice to your registered email address. Continued use after the new pricing takes effect constitutes acceptance.

All fees are stated exclusive of taxes unless otherwise indicated. We collect and remit VAT, sales tax, or equivalent indirect taxes where required (including under the EU OSS scheme).

Fees are non-refundable except as expressly set out in our Refund Policy, Money-Back Guarantee, or as required by applicable mandatory consumer protection law.

5. Cancellation and Termination

You may cancel your subscription at any time from your account settings or by emailing info@trysoro.com. Cancellation takes effect at the end of your current billing period; you retain access until then.

We may suspend or terminate your account at any time, with or without notice, if (a) you materially breach the Agreement, (b) we are required to do so by law, (c) your use creates a risk or legal exposure for us or other users, or (d) we discontinue the Service. Where reasonably practicable, we will give you 30 days' notice and an opportunity to cure non-material breaches.

On termination, your right to use the Service ends. Sections 6, 7, 9, 10, 11, 12, 16, 17, 18, 19, and 20 survive termination.

6. Content and Intellectual Property

6.1 Your Content

You retain all rights in any content, information, materials, brand assets, website content, credentials, or instructions you submit to the Service ("Customer Content"). You grant us a worldwide, non-exclusive, royalty-free license to host, process, transmit, display, and adapt Customer Content solely to provide, secure, and improve the Service for you and as otherwise permitted by these Terms.

You represent that you have all rights necessary to grant this license and that Customer Content does not infringe any third-party rights or violate any law.

6.2 AI-Generated Output

Content generated by the Service ("Output") is provided to you for your use. Subject to the Agreement and your payment of applicable fees, we assign to you, to the maximum extent permitted by law, all rights we may have in the Output, and we will not assert ownership claims against your use of it.

You acknowledge that:

• Under the laws of certain jurisdictions (including the United States), purely AI-generated content may not be eligible for copyright protection. We make no representation that Output is protectable as a copyrighted work.
• Output is generated probabilistically and may be inaccurate, incomplete, outdated, or similar to outputs generated for other users. You are responsible for reviewing Output before publication.
• You are solely responsible for ensuring Output complies with applicable laws, including advertising, consumer protection, medical, legal, financial, and data protection regulations.

6.3 Our Intellectual Property

The Service, including all software, models, prompts, designs, the "Soro" name and logo, the Soro mascot, documentation, and all related intellectual property, is owned by Digimeri OÜ or its licensors and is protected by EU and international intellectual property laws. Except for the limited rights granted in the Agreement, no rights are transferred to you.

6.4 No Training on Customer Content

We do not use Customer Content to train third-party AI models. The AI providers we use to power the Service operate under contractual terms that prohibit training their models on customer API inputs and outputs.

6.5 Feedback

If you give us feedback, suggestions, or ideas about the Service, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use them without restriction.

7. Acceptable Use

You agree not to use the Service to:

• Generate or distribute unlawful, infringing, defamatory, harassing, threatening, fraudulent, deceptive, or misleading content;
• Generate sexually explicit content, child sexual abuse material, or content sexualizing minors;
• Generate content that incites violence, terrorism, or self-harm;
• Generate medical, legal, financial, or other regulated advice presented as professional advice;
• Generate deepfakes, non-consensual sexual imagery, or impersonate identifiable real persons without consent;
• Infringe the intellectual property, privacy, or other rights of any third party;
• Generate spam, content for link schemes, manipulative SEO designed to deceive search engines, or content that violates Google Webmaster Guidelines;
• Reverse engineer, decompile, scrape, or otherwise attempt to extract our underlying models, prompts, or proprietary technology;
• Use Output to train, fine-tune, or develop any competing AI model or service, or to create benchmarks or comparative analyses for publication without our prior written consent;
• Access the Service through automated means beyond officially documented APIs or integrations;
• Resell, sublicense, or redistribute the Service except under a written reseller, agency, affiliate, or whitelabel agreement with us;
• Circumvent any rate limits, usage limits, or security measures;
• Use the Service to develop a competing product or service;
• Violate applicable export controls, sanctions, or trade regulations.

We may, but are not obligated to, review and remove content or suspend accounts that we reasonably believe violate this section.

8. Service Availability

We aim to keep the Service available but do not guarantee uninterrupted, error-free, or secure operation. We may schedule maintenance, deploy updates, or modify features at any time. Where reasonably possible, we will give advance notice of changes that materially affect functionality.

The Service has no formal service level agreement (SLA) unless agreed in a separate written document.

9. Third-Party Platforms and Integrations

The Service integrates with third-party platforms (including WordPress, Shopify, Wix, HubSpot, and others). Those platforms are operated by third parties under their own terms and privacy policies. We are not responsible for:

• Changes, downtime, or discontinuation of third-party platforms;
• Loss of integration access due to credential changes, API changes, or third-party policy changes;
• Content delivery failures caused by third-party security tools, firewalls, plugins, or hosting issues.

You are responsible for maintaining valid credentials and complying with the terms of any third-party platform you connect.

10. Disclaimer of Warranties

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE AND ALL OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR QUIET ENJOYMENT.

We do not warrant that:

• The Service will meet your requirements or expectations;
• Output will rank in any specific position on Google, ChatGPT, or any other search or AI platform;
• Search rankings, impressions, clicks, traffic, leads, or revenue will be achieved in any specific timeframe or at any specific level;
• Output will be free of errors, hallucinations, or third-party intellectual property similarities;
• The Service will be uninterrupted or free of vulnerabilities.

SEO and AI search results depend on many factors outside our control, including the policies of third-party search engines and AI platforms.

Nothing in this section limits warranties or rights that cannot be excluded under applicable law (including mandatory consumer rights).

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, DATA, OR ANTICIPATED SAVINGS, ARISING OUT OF OR RELATED TO THE AGREEMENT, EVEN IF ADVISED OF THE POSSIBILITY.

OUR AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THE AGREEMENT WILL NOT EXCEED THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR USD 100, WHICHEVER IS GREATER.

These limits apply to all claims in the aggregate, regardless of legal theory. Nothing in this section limits liability that cannot be limited under applicable law, including liability for gross negligence, willful misconduct, fraud, death, or personal injury caused by negligence, or - where applicable - your statutory consumer rights.

12. Indemnification

12.1 By You

You will defend, indemnify, and hold harmless Digimeri OÜ and its affiliates, officers, directors, employees, and agents from and against any third-party claims, damages, losses, liabilities, and reasonable expenses (including legal fees) arising out of or related to: (a) your use of the Service in breach of the Agreement; (b) Customer Content; (c) your publication or use of Output; (d) your violation of any law or third-party right; or (e) any third-party platform or integration you connect.

12.2 By Us

We will defend you against any third-party claim alleging that the Service, as provided by us and used in accordance with the Agreement, infringes a third party's intellectual property right enforceable in the European Union, and we will pay any damages finally awarded against you by a court of competent jurisdiction or any settlement we approve in writing, provided you (i) promptly notify us in writing of the claim, (ii) give us sole control of the defense and settlement, and (iii) reasonably cooperate with us.

This obligation does not apply to claims arising from: (a) Customer Content; (b) Output (Output liability is governed by Section 6.2 and the disclaimers and limitations in Sections 10 and 11); (c) your modifications or combinations of the Service with anything not provided by us; (d) your use in breach of the Agreement.

This section states our entire liability and your sole remedy for third-party intellectual property claims relating to the Service.

13. Intellectual Property Notices and DMCA

If you believe that content available through the Service infringes your copyright, please send a notice to info@trysoro.com containing: a description of the copyrighted work, the URL or location of the allegedly infringing material, your contact details, a statement that you have a good-faith belief that the use is not authorized, a statement under penalty of perjury that your notice is accurate and that you are the rights holder or authorized to act for them, and your physical or electronic signature.

We respond to valid notices in accordance with applicable law (including the U.S. DMCA and the EU Digital Services Act, where applicable) and may remove content, suspend accounts, or terminate repeat infringers.

14. Resellers, Agencies, Affiliates, and Whitelabel

If you wish to resell, sublicense, whitelabel, rebrand, or otherwise distribute the Service to third parties - or if you wish to participate in our affiliate, partner, or agency programs - you must enter into a separate written agreement with us. Contact info@trysoro.com to discuss the available arrangements.

Without a separate written agreement signed by us, you may not resell, sublicense, whitelabel, or rebrand the Service, and you remain subject to these Terms as a standard subscriber.

Where you have entered into such a separate agreement, its terms govern the specific subject matter of that agreement and prevail over any conflicting provisions of these Terms with respect to that subject matter.

15. Export Controls and Sanctions

You represent that you (and any user you provision access for) are not located in, organized under the laws of, or ordinarily resident in any country or territory subject to comprehensive sanctions (currently including Cuba, Iran, North Korea, Syria, the Crimea region, and the non-government-controlled areas of the Donetsk, Luhansk, Kherson, and Zaporizhzhia regions of Ukraine), and are not on any restricted-party list maintained by the EU, UN, UK, US, or other applicable authority. You will not use the Service in violation of applicable export control or sanctions laws.

16. Force Majeure

Neither party is liable for any delay or failure to perform (other than payment obligations) due to causes beyond reasonable control, including acts of God, war, terrorism, civil unrest, government action, labor disputes, internet or telecommunications failures, third-party service failures, denial-of-service attacks, or pandemics.

17. Assignment and Change of Control

You may not assign or transfer the Agreement, in whole or in part, without our prior written consent. Any prohibited assignment is void.

We may assign or transfer the Agreement, in whole or in part, without your consent, in connection with a merger, acquisition, corporate reorganization, financing, or sale of all or substantially all of our assets, or to any affiliate. We will provide notice of a material change of control through the Service or by email.

18. Governing Law and Disputes

18.1 Governing Law

The Agreement is governed by the laws of the Republic of Estonia, excluding its conflict-of-laws rules and the UN Convention on Contracts for the International Sale of Goods.

18.2 Consumers in the European Union

If you are a consumer ordinarily resident in the EU or EEA, nothing in this section deprives you of the protection afforded by the mandatory consumer protection laws of your country of residence, and you may bring proceedings in the courts of your country of residence. The European Commission's Online Dispute Resolution platform is available at ec.europa.eu/consumers/odr.

18.3 All Other Users

For any dispute not covered by Section 18.2, the courts of Tallinn, Estonia have exclusive jurisdiction. The parties first agree to attempt good-faith resolution by emailing info@trysoro.com and giving us 30 days to respond before initiating formal proceedings.

18.4 Class Action Waiver

To the extent permitted by applicable law, you and we agree that any dispute will be resolved on an individual basis and not as part of a class, collective, or representative action. The arbitrators or courts (as applicable) have no authority to consolidate claims or preside over any form of class proceeding. This Section 18.4 does not apply where it is unenforceable under the consumer protection laws of your country of residence.

19. Changes to These Terms

We may update the Agreement from time to time. If a change is material, we will notify you by email and/or in-product notice at least 30 days before it takes effect, unless the change is required by law on a shorter timeline. Non-material changes (clarifications, corrections, contact details) take effect when posted.

Your continued use of the Service after the effective date constitutes acceptance. If you do not accept a change, your sole remedy is to stop using the Service and cancel your subscription.

20. General

Notices. We may send notices to your registered email or through the Service. You may send legal notices to Digimeri OÜ at the address below, with a copy to info@trysoro.com.

Entire agreement. The Agreement is the entire agreement between you and us regarding the Service and supersedes all prior or contemporaneous agreements on the subject.

No waiver. Failure to enforce any provision is not a waiver of future enforcement.

Severability. If any provision is held unenforceable, it will be modified to the minimum extent necessary, and the remaining provisions will remain in full force.

No agency. Nothing creates an employment, partnership, joint venture, or agency relationship between you and us.

Language. The English version of these Terms is the controlling version; translations are for convenience only.

21. Contact