How to write a good SEO title
Keep it under about 60 characters so Google does not truncate it, put your primary keyword near the front, and make it compelling enough to win the click against the other nine results. Each page needs a unique title - duplicates confuse search engines and waste the chance to target different queries.
A reliable formula is "Primary Keyword - Benefit or Modifier | Brand". For example, "SEO Title - Definition & Best Practices | Soro".
Pro tip
Google rewrites titles it finds too long or keyword-stuffed. A clear, accurate title under 60 characters is far less likely to be rewritten in the results.
Key takeaways
The title tag is the clickable headline in search results and a top on-page signal.
Keep it under ~60 characters and front-load your primary keyword.
Write a unique title for every page - duplicates waste targeting.
Compelling titles lift click-through rate, not just rankings.
Put it into practice with Soro
Understanding seo title is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.