How to use header tags for SEO
Use one H1 per page that describes the topic and includes your primary keyword. Break the body into logical H2 sections, with H3s nested beneath them where needed. A clean heading structure improves readability, helps Google understand your content, and makes you eligible for featured snippets and AI answers.
Pro tip
Phrase your H2s as the questions your audience actually asks. Question-style headings map cleanly to featured snippets and "People Also Ask" boxes.
Key takeaways
Header tags (H1-H6) create a content hierarchy for readers and crawlers.
Use one H1 per page that includes your primary keyword.
Break the body into logical H2s, with H3s nested beneath them.
Clean heading structure improves readability and snippet/AI eligibility.
Put it into practice with Soro
Understanding header tags (h1-h6) is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.