How to improve page speed
The biggest wins usually come from compressing and lazy-loading images, minifying CSS and JavaScript, enabling caching and a CDN, and reducing third-party scripts. Test with PageSpeed Insights, fix the largest opportunities first, and re-measure - small improvements in load time can meaningfully lift conversions.
Pro tip
Fix the largest opportunity in PageSpeed Insights first - usually image compression and lazy-loading deliver the biggest speed gain for the least effort.
Key takeaways
Page speed is how fast a page loads and becomes usable.
It is part of Core Web Vitals - a minor ranking signal.
Its bigger impact is on bounce rate and conversions.
Images and third-party scripts are the most common culprits.
Put it into practice with Soro
Understanding page speed is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.