SEO Glossary · Technical SEO

What Is Core Web Vitals?

Core Web Vitals are a set of Google metrics that measure real-world user experience for loading performance, interactivity, and visual stability. The three current metrics are Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).

What the three metrics measure

LCP measures how quickly the main content loads (aim for under 2.5s). INP measures responsiveness to user input (under 200ms). CLS measures unexpected layout shifts (under 0.1). They are a lightweight ranking factor and, more importantly, directly affect bounce rate and conversions. Test your pages with PageSpeed Insights.

Pro tip
INP replaced FID as a Core Web Vital in 2024. If your tooling still references FID, update it to track Interaction to Next Paint instead.
Key takeaways
Core Web Vitals measure loading, interactivity, and visual stability.
The three metrics are LCP, INP, and CLS.
Targets: LCP under 2.5s, INP under 200ms, CLS under 0.1.
A minor ranking factor, but a major UX and conversion lever.

Put it into practice with Soro

Understanding core web vitals is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.

Frequently asked questions

Are Core Web Vitals a ranking factor?

Yes, but a minor one. They are part of Google's page experience signals; great content still outranks fast-but-thin pages. Treat them as a tiebreaker and a UX win.

How do I measure Core Web Vitals?

Use Google PageSpeed Insights, the Core Web Vitals report in Search Console, or Chrome's Lighthouse tool.

Keep learning

Browse the full SEO glossary