SEO Glossary · Technical SEO

What Is Crawling (in SEO)?

Crawling is the process by which search engines use automated bots (crawlers or spiders) to discover and read pages on the web by following links. It is the first step before a page can be indexed and ranked.

How to make your site crawlable

Help crawlers by maintaining a clean internal linking structure, submitting an XML sitemap, and avoiding accidental blocks in your robots.txt. Pages with no internal links ("orphan pages") and those blocked by robots rules may never be crawled - and what is not crawled cannot rank.

Pro tip
Crawl budget mainly matters for very large sites. Most small sites are crawled fully, so focus on internal links and a clean sitemap rather than budget.
Key takeaways
Crawling is how bots discover and read pages by following links.
It is the step before indexing and ranking.
Orphan pages and robots-blocked URLs may never be crawled.
Sitemaps and internal links help crawlers find your pages.

Put it into practice with Soro

Understanding crawling (in seo) is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.

Frequently asked questions

What is the difference between crawling and indexing?

Crawling is discovering and reading a page; indexing is storing and organising it so it can appear in results. A page can be crawled but not indexed.

What is crawl budget?

Crawl budget is the number of pages a search engine will crawl on your site in a given period. It matters mainly for very large sites; most small sites are crawled fully.

Keep learning

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