Why internal linking matters
Internal links do three jobs: they help crawlers find pages, they pass authority (link equity) from strong pages to weaker ones, and they signal which pages are most important via descriptive anchor text. A strong internal linking structure - especially from high-authority pages to new content - is one of the fastest ways to lift rankings without building backlinks.
Pro tip
When you publish a new page, immediately link to it from your most authoritative existing pages - the fastest way to get it crawled and ranking.
Key takeaways
Internal links connect pages within your own site.
They aid crawling, pass authority, and signal page importance.
Linking from strong pages to new content speeds up ranking.
Use descriptive, keyword-relevant anchor text.
Put it into practice with Soro
Understanding internal linking is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.