Anchor text best practices
Use descriptive, natural anchor text that tells the reader what to expect - "SEO title best practices" beats "click here". For internal links, include relevant keywords to pass context. For backlinks, keep anchors varied and natural; an unnatural pattern of exact-match anchors can look manipulative to Google.
Pro tip
A profile of mostly exact-match anchors pointing to one page looks manipulative. Vary anchors with branded, partial-match, and natural-phrase versions.
Key takeaways
Anchor text is the visible, clickable words of a hyperlink.
It tells users and search engines what the linked page is about.
Use descriptive, keyword-relevant anchors for internal links.
Keep backlink anchors varied and natural to avoid over-optimisation.
Put it into practice with Soro
Understanding anchor text is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.