What makes a good backlink
Quality beats quantity. A good backlink comes from a relevant, authoritative site, sits within editorial content, and uses natural anchor text. One link from a respected industry site is worth more than dozens from low-quality directories. Links from spammy or irrelevant sites can even hurt you.
Pro tip
One editorial link from a respected, relevant site outweighs dozens of directory links. Chase relevance and authority, not volume.
Key takeaways
A backlink is a link from another website to yours.
Backlinks are one of Google's strongest ranking factors.
Quality and relevance beat raw quantity.
Links from spammy or irrelevant sites can hurt you.
Put it into practice with Soro
Understanding backlink is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.