How to improve domain authority
Since these scores are driven by backlinks, the way to raise them is to earn more high-quality, relevant links over time - through great content, digital PR, and linkable assets. Because the scale is logarithmic, moving from 20 to 30 is far easier than 70 to 80. Use authority scores to compare competitors and gauge keyword difficulty, not as a goal in themselves.
Pro tip
Use DA/DR to compare against competitors and gauge keyword difficulty, not as a goal. A higher score than the sites you compete with is what matters.
Key takeaways
Domain authority (DA/DR) is a third-party score from 0-100.
It predicts ranking ability based on backlinks.
Google does not use it - it is a comparative benchmark.
The scale is logarithmic, so early gains come faster.
Put it into practice with Soro
Understanding domain authority is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.