What makes an SEO-friendly slug
Keep slugs short, lowercase, and hyphen-separated; include the target keyword; and drop filler words where the slug still reads clearly. Avoid dates and unstable IDs you might need to change later, since changing a slug requires a redirect to preserve rankings.
Pro tip
Avoid putting dates or volatile categories in slugs. A stable, evergreen slug means you never have to redirect it when content is updated.
Key takeaways
A slug is the readable part of a URL that identifies the page.
Keep it short, lowercase, hyphen-separated, and keyword-relevant.
Drop filler words where the slug still reads clearly.
Changing a published slug requires a 301 redirect to keep rankings.
Put it into practice with Soro
Understanding url slug is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.