Why digital PR works for SEO
Editorial links from news sites and respected publications are among the most powerful and hardest-to-fake backlinks. Digital PR earns them by creating genuinely newsworthy assets - surveys, trend reports, reactive commentary - and pitching them to relevant writers. The result is authoritative links, brand awareness, and referral traffic at once.
Pro tip
Original survey data is the most pitchable digital-PR asset - journalists need fresh statistics, and each story typically earns multiple high-authority links.
Key takeaways
Digital PR earns authoritative links via newsworthy content.
It blends public relations with link building.
Original data and reactive commentary win the most coverage.
Editorial links from news sites are among the strongest.
Put it into practice with Soro
Understanding digital pr is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.