How to find and fix broken links
Audit your site with a crawler or Search Console to find internal and external broken links. Fix internal ones by updating the link or 301-redirecting the old URL to a relevant page. For broken backlinks pointing to your removed pages, redirect those URLs to recover the lost authority - a quick, high-value win.
Pro tip
Broken backlinks are found money: redirect the dead URLs they point to and you instantly recover authority you have already earned.
Key takeaways
A broken link points to a missing page (a 404).
They hurt UX and waste crawl budget and link equity.
Fix internal ones by updating the link or 301-redirecting.
Recover broken backlinks by redirecting the dead URLs.
Put it into practice with Soro
Understanding broken link is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.