How to write good alt text
Describe the image accurately and concisely - what it shows and its context - in a sentence or less. Include a relevant keyword only when it fits naturally; never stuff keywords. Decorative images that add no information can have empty alt text so screen readers skip them.
Pro tip
Include a keyword only when it genuinely describes the image. Keyword-stuffed alt text hurts accessibility and can look manipulative to Google.
Key takeaways
Alt text describes an image for screen readers and search engines.
It is how Google understands and ranks your images.
Describe the image accurately in a sentence or less.
Leave purely decorative images with empty alt text.
Put it into practice with Soro
Understanding alt text is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.