Common types of schema markup
Widely used schema types include Article, Product, FAQPage, BreadcrumbList, Review, LocalBusiness, and Organization. Adding valid structured data does not directly boost rankings, but the rich results it unlocks - star ratings, FAQs, breadcrumbs - increase visibility and click-through rate. Validate your markup with Google's Rich Results Test.
Pro tip
Always validate new markup with Google's Rich Results Test. Invalid schema simply will not produce rich results, even if the code looks correct.
Key takeaways
Schema markup labels your content so engines understand its meaning.
JSON-LD is Google's recommended format.
It is not a direct ranking factor but unlocks rich results.
Rich results raise visibility and click-through rate.
Put it into practice with Soro
Understanding schema markup is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.