How to optimise for LLMs
LLMs draw on what they have read across the web, so visibility comes from being widely and consistently mentioned, clearly described, and factually accurate. Build strong entity and brand signals, earn citations and mentions across reputable sources, keep your key facts consistent everywhere, and structure content so models can easily extract and trust it. LLMO, GEO, and AEO are overlapping facets of optimising for AI-driven discovery.
Pro tip
Audit how ChatGPT and Gemini currently describe your brand and category. Gaps and inaccuracies in their answers show you exactly which content and citations to build next.
Key takeaways
LLMO influences what AI models know and recommend about your brand.
Models learn from the whole web, so broad, consistent mentions matter most.
Keep your key facts identical everywhere so models form an accurate picture.
LLMO, GEO, and AEO are overlapping facets of optimising for AI discovery.
Put it into practice with Soro
Understanding llm optimization (llmo) is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.