What to focus on instead
Rather than counting keyword occurrences, write naturally and comprehensively about the topic, covering the subtopics and questions users actually search for. Use your primary keyword where it reads naturally - in the title, an early paragraph, and a heading or two - and let related terms appear organically. Keyword stuffing to hit a percentage now hurts more than it helps.
Pro tip
Instead of counting keywords, cover the subtopics and questions around your topic. Comprehensive coverage signals relevance far better than repetition.
Key takeaways
Keyword density is the percentage of times a keyword appears in content.
It is an obsolete metric - there is no ideal density to target.
Modern engines understand topics, synonyms, and intent.
Keyword stuffing now hurts more than it helps.
Put it into practice with Soro
Understanding keyword density is one thing - applying it across every page is another. Soro automates SEO content end to end, researching keywords and publishing optimised articles so your site ranks on Google and gets cited by AI. See how Soro works.