Hreflang rules that matter
Hreflang must be reciprocal: if page A references page B, page B must reference page A. Use an x-default value for users you have not explicitly targeted. Crucially, each language version should canonicalise to itself - canonicalising across languages cancels out hreflang entirely.
Pro tip
Missing return tags are the most common hreflang error. Every alternate page must reference every other version, including itself.
Key takeaways
Hreflang tells Google which language or region version to show.
Tags must be reciprocal - A points to B, and B back to A.
Use x-default for users you have not explicitly targeted.
Each language version must canonicalise to itself.
Put it into practice with Soro
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